Google Advertising Tools

Part I : Making Money With Your Website

Chapter 1. Build It and They Will Come: Creating Popular Web Sites
Section 1.1. The Taxonomy of Success
1.1.1. Funny Web Destinations
1.1.2. Useful Free Services and Software
1.1.3. Magazines and Newspapers
1.1.4. The Blogosphere
1.1.5. Practical Information: Content Sites and Niches
1.1.6. E-Commerce Sites
1.1.7. Great Communities
Section 1.2. Popular Sites: Using Alexa
Section 1.3. How Much Content Is Enough?
Section 1.4. Presenting Content
1.4.1. Page and Site Design
1.4.2. Page Size
1.4.3. Separating Content from Design
1.4.4. Keeping Content Fresh
1.4.5. Positioning Ads
Section 1.5. Content Architecture
1.5.1. Server-Side Includes
1.5.2. PHP Includes
1.5.3. Optimal Include Layout
Section 1.6. Action Items
Chapter 2. Driving Traffic to Your Site
2.1. Creating a Plan and a Story
2.1.1. The Elevator Pitch
2.1.2. Creating a Checklist
2.1.3. Naming Your Site
2.2. Submitting Your Sites to Search Engines
2.2.1. Important Search Engines for Submission
2.2.2. Submission Tools
2.3. Working with Directories
2.3.1. Understanding Taxonomies
2.3.2. Getting Open Directory Project Listings
2.3.3. Getting Yahoo! Directory Listings
2.4. Becoming Popular
2.4.1. The Best Inbound Links
2.4.2. Finding Sites to Make a Link Request
2.4.3. Making the Link Request
2.4.3.1. Finding email addresses
2.4.3.2. Emails should not spam
2.5. Publishing Press Releases
2.6. Syndication Feeds
2.6.1. Creating Feeds
2.6.2. Telling the World About Your Feed
2.6.3. Submitting Feeds
2.7. Using Email Lists
2.7.1. Newsletters
2.7.2. List Administration
2.8. Action Items





About the Author

Harold Davis is a well-known software engineer and technology strategist. He is expert with .NET and Web services technologies.

He is the author of many best-selling books about programming and technology including: Visual Basic .NET Programming(Sybex, 2002), C# .NET Programming(Sybex, 2002), Red Hat Linux 6: Visual QuickPro Guide (Peachpit Press), Visual Basic Secrets (IDG Books), and Web Developer's Secrets (IDG Books).

Harold has been involved in executive evaluation of strategic alliances and mergers and acquisitions activity. He served as the Vice President of Strategic Development at YellowGiant Corporation, where he helped plan wireless localization services. He has served as a technology consultant to many of the most important high-technology companies, including Internet startups, web infrastructure players, and Fortune 1000 technology companies. He has been a Technical Director at Vignette Corporation and a Principal in the e-commerce practice at Informix Software.

Harold earned his Bachelors Degree in Computer Science and Mathematics from New York University and his J.D. from Rutgers Law School.