There's a great deal of variation in good success full content web sites. The gist of these sites varies from humor to practical to editorial opinions and beyond. It's hard to generalize. But successful content sites typically do tend to fall into at least one (maybe more than one) of the following categories:
· The site is humorous and makes visitors laugh.
· The site provides a useful free service.
· The site is an online magazine or newspaper.
· The site provides opinions in the form of a blog or blogs.
· The site provides practical information.
· The site sells a popular product or service.
· The site services a community and provides communication tools for that community.
The only thing these kinds of sites have in common and there are undoubtedly other ways successful sites can be categorized is that they draw traffic (either focused or broad). Therefore, they are good sites and are excellent venues for web advertising. In short, they use web content to make money and making money with your web site content is the topic of the first part of this book (and likely a subject you care about!).
In this section, I'll drill down further on the categorization, or taxonomy, of successful sites without spending too much time on the issue. As U.S. Supreme Court Justice Harlan Stewart once commented about obscenity, it's hard to define good content, but one knows it when one sees it.
"The section "How Much Content Is Enough?" later in this chapter provides information about the mechanics of content creation in other words, how many pages of content you need, how frequently it should be updated, and so on."
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