The best format is a newsletter. There are quite a few email newsletters that have great content, include links back to the publishing web site, and even make a little money with sponsored ads in the email newsletter themselves. A good example of this kind of newsletter is Tara Calishain's ResearchBuzz , which provides great information about research and the Internet (you can sign up at http://www.researchbuzz.com), and I'm certain drives well-deserved traffic to Tara's site.
You don't need much in the way of tools to send out email newsletters periodically. Just use your email client software of choice, making sure to blank copy (bcc) senders so email addresses don't show (and you're not invading anyone's privacy). You can copy and paste your list of bcc recipients so you don't have to reenter it each time.
"It may be smart to use lowest-common-denominator text email for your newsletters. If you send email newsletters in HTML format, some recipients won't be able to properly display it or will have turned it off."
0 Comments:
Post a Comment