Have you ever tried to keep fresh-caught fish fresh? It isn't easy. Neither is keeping site content fresh. But sites, and their content, need to stay fresh. It's not a big deal to change the overall look of a site by changing the graphic used as a navigation bar every month or so that is, if you've set the site up with server-side includes so that editing one file creates a global site change. But keeping content fresh is a trickier issue.
Since search engines appreciate new content, some sites go to great lengths to provide content that appears new, for example, by displaying syndication feeds on the site's home page. This may help with search engines (I have more to say on this point in Chapter 3), but it doesn't do much at all for your primary audience real people.
Quality content sites need to strike a balance. You need to have a core of worthwhile reference material that doesn't change much. You also need to keep content site fresh. As you plan your successful site, you should consider what strategy you will use to keep people coming back for the latest and greatest. For example, do you plan to keep up with the latest events in a technology niche, such as a programming language? Will you feature articles about current cultural events (which are constantly changing by definition)? Or will your site present interesting blogs with frequently added entries?
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