2.8. Action Items

Here are some action items for you to take to get started on the road to driving traffic to your web site:

• Understand who is the ideal visitor to your site.

• Discover some interesting stories to tell about your web site.

• Make a checklist and plan for publicizing your site.

• Submit your site to search engines.

• Resubmit your site to search engines as necessary over time.

• Get your site listed in the ODP and Yahoo! taxonomic directories.

• Work to encourage appropriate inbound linking to your site.

• Publish a press release.

• Continue to publish press releases as stories related to your site come up.

• Create and distribute syndication feeds.

• Consider creating and maintaining an email newsletter to support your site marketing campaign.

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