You should be able to summarize your story in a sentence or two. (This is sometimes called an elevator pitch .) For example,
Digital photography resources, techniques, software, equipment reviews, and photo galleries
is a story that will probably attract people interested in digital photography. On the other hand,
Ramblings of a grouchy, cranky person who, well, rambles about everything is not a targeted story likely to interest anyone for long.
"Use your plan and story to create a summary of your site, a list of keywords related to your site content, and one or more press releases (as I explain in this chapter, in the "Publishing Press Releases" section). The site summary and keyword list can be also be used to create meta information for your site, as I explain in Chapter 3."
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