1.6. Action Items

Here are some action items for you to take to get started on the road to creating content sites to make money with advertising:

• Understand content categories, types of content, and why people visit content sites.

• Create a plan to build community on your site.

• Find a quality content source.

• Design a simple site that highlights content.

• Separate content from design.

• Keep your content fresh.

• Experiment with ad positioning.

• Create a site architecture that uses includes, templates, or content management software to facilitate flexibility.

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